Story | Lori Taylor Davis Talks Smashbox, Pursuing a Career in Beauty, Setting Goals, Challenges, and Building a Brand
For two decades, Lori Taylor Davis has been at the helm of one of the world’s favorite cosmetic brands – Smashbox Cosmetics, an Estee Lauder Company – as everything from Account Coordinator to Lead Artist to Director and Global Pro Artist/Pro Relations. From her trademark big hair and glasses to her face-painting skills, undeniable wisdom, and calming spirit, after hearing her story, you’ll quickly understand how this all-around exceptional human being became the face of a legendary brand.
It’s no secret that building a strong personal brand is essential to succeed as a creative entrepreneur. But what seems like a secret is how to do it.